3 phases of successful social media marketing

When looking at your Social Media strategy, it can help to approach it in three phases: 1. Connection 2. Engagement 3. Monetization In the connection phase you want to build up your social media presence. In this phase the focus is on getting quality fans, followers,...

social media strategy < marketing strategy < business strategy

Social media should be used to enhance and reinforce your marketing plan; social media should not be seen as a side project or separate ‘thing’. Too often social media is isolated from the business. If used correctly social media can play a huge role in achieving your...

The legal issues now facing managers of social media

You wouldn’t leave your finances to someone just because they liked money. So why is it that for many companies, much of their public image is entrusted to junior or novice staff, just because they have an interest in social media. The simple answer, is that many...